AI & Personal Branding Hacks Every HR Professional Needs to Know!

Sep 26, 2024

As an HR professional, have you ever felt your hard work and impact often go unnoticed or underappreciated? It’s a common struggle. Many HR leaders, just like you, find it challenging to secure a seat at the strategic table and command the respect they deserve.

In this enlightening podcast episode, Emily Draycott Jones, a trailblazer in the HR field, shares her unique perspective on how HR professionals can harness the power of personal branding and AI to elevate their influence and redefine their strategic role.

Join Adrian Tan and our esteemed guest Emily Draycott-Jones HR Director APJMEA at IFS, shares actionable strategies for HR professionals to elevate their influence through personal branding and AI. She emphasizes the importance of crafting a strong personal brand that highlights commercial acumen, organizational design expertise, and strategic thinking.

The Power of Personal Branding for HR

Gone are the days when HR was perceived as just an administrative function. Emily emphasises the importance of building a strong personal brand that showcases your commercial acumen, organisational design expertise, and strategic thinking capabilities.

But how can you practically implement this? Emily’s approach is refreshingly actionable. She suggests seeking feedback from your network to gain insights into your professional image. Use this feedback to define your desired personal brand attributes, such as authenticity, generosity, or strategic thinking, and then consciously align your actions to reinforce that brand.

Storytelling: The Key to Memorable Personal Branding

Storytelling is one of the most effective ways to build your personal brand. Emily shares a brilliant strategy: When communicating with stakeholders, understand their experiences and anchor your message to their relatable narratives. This approach not only enhances your credibility but also fosters stronger connections.

Embracing AI as Your Secret Weapon

Emily’s insights on leveraging AI for personal branding are truly game-changing. She advocates using tools like ChatGPT to rewrite your emails, presentations, and other materials to align with your desired personal brand attributes. For instance, ChatGPT can help infuse your writing with warmth and empathy if you want to be perceived as friendly and approachable.

But Emily also cautions against unthinkingly using AI-generated jargon you don’t understand. The key is to leverage AI to amplify your authentic voice while ensuring you grasp the context and terminology you’re using.

The Future of HR: Creativity, Time-Saving, and Mentorship

Looking forward, Emily envisions AI as a catalyst for HR professionals to become more productive, innovative, and engaged. With AI taking care of administrative tasks and research, you’ll have more time to mentor others, pursue self-development, or enjoy quality time with loved ones.

Emily’s advice is simple yet profound: Before saving time through AI, consider how to invest that newfound time productively. Will you learn new skills, build your commercial acumen, or pay it forward by mentoring others? The possibilities for personal growth and professional development are endless.

Closing Thoughts

Emily’s insights are a powerful reminder that HR professionals are not just bystanders, but strategic influencers. By thoughtfully cultivating their brands and leveraging cutting-edge tools like AI, they can shatter outdated HR stereotypes and claim their rightful seat at the leadership table, contributing significantly to the organization’s success.

So, what are you waiting for? Start building your brand, harnessing the power of AI, and redefining HR’s impact in your organisation today!

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