Revolutionary HR: Cracking the Code of Company Culture with HR Expert Angelina Chua

In a recent episode of “Rolling Stories,” host Adrian sat down with Angelina Chua, HR Director APAC at COFCO International, for a captivating discussion that unveiled the multifaceted world of modern HR. From building a people-centric organization to leveraging the power of AI for leadership development, Angelina’s insights offered a masterclass in strategic HR leadership.

The Evolving Role of HR

Angelina’s journey in HR began with a deep-rooted passion for people and a realization that HR is not just a support function, but the core driver of a company’s culture, innovation, and growth. She believes that HR professionals must be agile business partners who can understand industry disruptors and bring value to business leaders. In a world where five generations work side by side, she emphasizes the need for a human-centered approach that goes beyond rigid policies. “You can’t solve people’s issues like a photocopier… Running off the same sheet for every problem,” she says, advocating for empathy and a personalized approach to employee matters.

Building a People-First Culture

For Angelina, a thriving company culture begins at the top. She stresses that if leadership doesn’t view people as their greatest investment, no program or initiative will be effective. A truly people-first culture is reinforced by intentional actions. This means that recognition, rewards, and career development plans should reflect the company’s stated values. Angelina believes that when the right behaviors are recognized and celebrated, they become part of the company’s fabric. This is a powerful strategy for driving lasting cultural change.

The Future of HR: AI, Agility, and Curiosity

The conversation also delved into the future of HR, exploring the role of AI in talent management and the importance of agility in leadership. Angelina highlights that while technology can streamline processes, the human element remains paramount. She encourages leaders to cultivate curiosity and to create a culture of psychological safety where individuals feel empowered to innovate and express themselves. For Angelina, leadership is not about having all the answers, but about creating space for others to bring their strengths, a philosophy that is essential for building a resilient and future-ready organization.

Retaining Talent and Embracing Challenges

In today’s competitive landscape, retaining high performers is a significant challenge. Angelina shared her strategies and insights on this topic, emphasizing the importance of providing continuous growth opportunities and fostering a sense of purpose. She also spoke about navigating the challenges and resilience required in leadership, reminding us that a leader’s ability to adapt and connect with their team is key to long-term success.

This episode is a must-listen for anyone interested in transforming their workplace culture, empowering their teams, and leading with purpose in the age of constant change.

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June 24, 2025