Revolutionary HR: Unpacking Central Retail CHRO Panchalee Weeratammawat’s Vision

In a recent episode of “Rolling Stories,” host Adrian sat down with Panchalee Weeratammawat, Chief Human Resources Officer at Central Retail, for a captivating discussion that unveiled the multifaceted world of modern HR. From unifying vast, diverse teams across three countries to harnessing the power of AI for talent development, Panchalee’s insights offered a masterclass in strategic HR leadership.

Building Bridges: Unifying a Diverse Workforce

One of Panchalee’s most significant achievements at Central Retail has been the unification of a previously siloed workforce spanning Thailand, Vietnam, and Italy. Leading such a massive and geographically dispersed HR team presents unique challenges, but Panchalee emphasized the critical role of a people-centric strategy in overcoming these hurdles. By fostering a culture of empathy and inclusivity, she has successfully driven Central Retail’s overarching people strategy, which in turn fuels digital transformation and ambitious regional expansion.

Her approach underscores a fundamental truth: HR is not merely an administrative function but a strategic partner intrinsically linked to business success. By aligning HR initiatives with broader organizational goals, Panchalee has demonstrated how a cohesive and engaged workforce can become the engine of growth.

The Human Touch: Empathy, Inclusivity, and Wellbeing

Throughout the conversation, Panchalee consistently highlighted the importance of empathy and inclusivity as cornerstones of effective HR. These aren’t just buzzwords; they are foundational principles that inform Central Retail’s approach to employee wellbeing and talent management. Creating an environment where every employee feels valued and understood is paramount, especially in a dynamic retail landscape.

The discussion also delved into Central Retail’s commitment to employee wellbeing, recognizing that a healthy and supported workforce is a productive one. This focus on the holistic employee experience has not only improved morale but also contributed to the company achieving the coveted Great Place to Work Certification – a testament to Panchalee’s impactful leadership.

AI and the Future of Talent Management

Perhaps one of the most forward-looking aspects of the conversation was Panchalee’s perspective on the integration of AI and technology in talent management. Far from viewing AI as a threat, she sees it as a powerful enabler for operational excellence and strategic HR. Central Retail is actively leveraging AI tools in various facets, from refining recruitment processes to enhancing employee development programs.
A standout initiative mentioned was the AI Academy and specialized training, demonstrating a proactive approach to equipping the workforce with future-ready skills. This commitment to continuous learning, powered by technological advancements, ensures that Central Retail remains at the forefront of talent development in a rapidly evolving job market.

Sustainability and the Next Generation

Panchalee also shed light on Central Group’s robust sustainability initiatives and how these resonate deeply with Gen Z. Today’s younger workforce is increasingly drawn to organizations with a strong sense of purpose and a commitment to social and environmental responsibility. By aligning its values with those of the next generation, Central Retail is not only attracting top talent but also fostering a workforce that is passionate about making a positive impact.

Advice for Aspiring HR Leaders

For those aspiring to lead in the HR domain, Panchalee offered invaluable advice rooted in her extensive experience. Her leadership philosophy emphasizes strategic thinking, a deep understanding of business operations, and an unwavering focus on people. She stressed the importance of continuous learning, adaptability, and the courage to innovate – qualities essential for navigating the complexities of the modern HR landscape.

A Glimpse into the Future

Panchalee Weeratammawat’s insights paint a vivid picture of HR’s evolving role: a strategic force that champions people, embraces technology, and drives sustainable business growth. Her leadership at Central Retail serves as an inspiring example of how HR can transcend traditional boundaries to become a true catalyst for organizational success in the 21st century.

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June 24, 2025